Advertising 101?

Frequency vs. Reach. The two most controversial variables in the advertising field. As each colossal brand strives to accomplish the best of each variable, they fight it out to own the best airtime, billboard spot as well as sponsorship relevant to its audience. Which indeed incurs a large sum of money, so to speak, to have as much exposure as possible and as many times as possible.

Advertising was one of my majors back in Uni days, and I have always found it extremely interesting, second to Marketing, my other major. Nevertheless, both Marketing & Advertising have always appeared to me as strategic planning, topped up with a collection of infinite ideas.

I got my taste of “the what is and what’s not” of advertising during my final semester in Uni. It was a 4-month internship with a local advertising agency to develop an anti-smoking campaign for the Western Australian Government. It was, no doubt, the most cumbersome and tedious project throughout our tertiary years as we worked round the clock trying to put everything together at our own ability and EXPENSE.

I suppose funding for the production of the commercial was the toughest as we had to film it, direct it, prop it, script it, all at our own expense. But it was all great fun in the end. Just let your imagination and creativity run wild.

As for now, I’ll try linking some of my favourite TV ads.

Honda Ad


Nike Ad